Ever wondered how some of your fave actresses glow beyond just their movies? It’s not just makeup or good genetics. These fierce stars are launching beauty brands that are shaking up the industry. Want to know who’s behind some of the hottest skincare and makeup you see everywhere? This is the ultimate list. Ready? Let’s dive in.
Why Actresses Are Slaying Beauty Business Too
Actresses have always set trends on screen and red carpets. But now? They’re transforming that fame into powerful beauty empires. These brands are smashing sales records, creating inclusive ranges, and throwing traditional beauty rules out the window. What’s crazy is how some of these brands make hundreds of millions yearly, some even crossing over a billion-dollar valuation. This is serious business.
Share this with a friend who’s obsessed with celeb skincare!
Rihanna’s Fenty Beauty
Credits: Allure
You can’t talk about celebrity beauty without Rihanna. Fenty Beauty kicked off in 2017 with a jaw-dropping 40 foundation shades. Now expanded to 50+, it’s practically a rainbow of options that makes every skin tone feel seen. The brand’s revenue hit over $600 million in 2025, solidifying Rihanna’s spot as a beauty mogul. What sets Fenty apart? Its blend of edgy makeup lines and eco-friendly skincare that’s loved worldwide.
Fun fact: Fenty’s launch changed how brands think about diversity forever.
Selena Gomez’s Rare Beauty
Credits: Billboard
Not just a singer and actress, Selena Gomez tied a high performance with heart through Rare Beauty. This brand focuses on mental health awareness and authentic self-love, connecting deeply with Gen Z. In 2025, Rare Beauty pulled in an estimated $400 million. Famous for the Soft Pinch Liquid Blush, it’s a go-to for light, natural coverage that feels effortless.
Don’t miss out and try the blush everyone’s been raving about!
Kylie Jenner – The OG Beauty Empire Builder
Credits: Kylie Cosmetics
Kylie Cosmetics hit the scene like a storm and carved out a $400 million revenue just in 2025 alone. Back in the day, Kylie was one of the first stars to really capitalize on social media buzz to market her cosmetics hard. From liquid lipsticks to trendy palettes, Kylie dominated young beauty lovers worldwide.
But here’s the twist: The need for cleaner, more transparent products is pushing Kylie Cosmetics to evolve quickly in 2025. The brand is mixing style with substance to stay on top.
Hailey Bieber’s Rhode
Rhode has exploded in popularity since its launch, hitting around $200 million revenue this year. Hailey Bieber emphasizes clean, simple ingredients with a minimalist vibe that matches her chic style. The brand’s skincare products went viral on TikTok and Instagram, showing that straightforward, effective beauty can win hearts.
Fun fact: Hailey’s hands-on approach makes Rhode feel personal and super aspirational.
Priyanka Chopra Jonas’s Anomaly Haircare
Credits: The Economic Times
From Bollywood to Hollywood, Priyanka Chopra Jonas is unstoppable. Her haircare label Anomaly is worth an estimated $600 million in 2025, making it one of the biggest celebrity beauty brands globally. Anomaly champions natural, sustainable ingredients with eco-friendly packaging, two things that matter a lot today.
Priyanka’s powerful global influence gives Anomaly a multicultural edge, making it perfect for all hair types and textures.
Katrina Kaif’s Kay Beauty
Credits: Bollywood Shaadis
Katrina Kaif’s Kay Beauty launched in 2019, targeting the vast Indian beauty market with skin-friendly makeup suited for multiple skin tones. The brand focuses on products that feel natural and enhance confidence. With over 700 retail outlets in luxury stores and major online platforms, Kay Beauty is cementing its place in the market.
So many love Kay Beauty for being both glamorous and practical.
Deepika Padukone’s 82°E
Credits: Entrackr
Actress Deepika Padukone surprised everyone by stepping into skincare with 82°E in 2022. This brand showcases hydration, skin repair, and that coveted glow everyone chases. Fans swear by its easy-to-use, effective formulas.
Even Diljit Dosanjh gave a loud shout out to the brand live during his Bengaluru concert. That’s celebrity approval squared!
Drew Barrymore’s Flower Beauty
Credits: Hy-Vee
Flower Beauty is Drew Barrymore’s gift to beauty lovers who want quality without the crazy price tag. Founded years ago but growing fast in 2025, it’s now in 1,300+ retail stores like Walmart and Ulta. This brand’s SPF-infused foundations and expanded shade ranges are a hit for everyday beauty needs.
Who says star power can’t be budget-friendly? Share this with someone who loves affordable glam.
Jessica Alba’s Honest Beauty
Credits: Beauty Packaging
Jessica Alba’s Honest Beauty stands out for clean, non-toxic formulas that customers trust. Its microbiome-friendly skincare line released in 2025 attracted a huge fan base among eco-conscious buyers. With over 1,100 retailers worldwide, Honest Beauty shows that being ethical and effective can go hand in hand.
If clean beauty is your vibe, you’ve gotta check this out.
Sunny Leone’s Star Struck
Credits: Fashion Network India
Sunny Leone didn’t just stop at acting. She stepped into beauty with Star Struck, a brand she launched in 2018 that’s all about vegan and cruelty-free cosmetics. From lipsticks to eyeshadows, Star Struck offers colors that help you stand out with confidence.
The brand’s bold aesthetic mirrors Sunny’s fearless personality, perfect to try if you want something that packs a punch!
Masaba Gupta’s LoveChild
Credits: Mid-day
Masaba Gupta, known for her bold fashion, launched LoveChild in 2022 with a commitment to high-performance cosmetics catering to diverse Indian skin tones. From vibrant lip shades to nourishing skincare, the brand challenges beauty norms.
LoveChild pushes the idea that embracing skin diversity is not just trendy but essential.
How These Actresses Are Changing The Game
It’s not just the glitz that makes these brands winners. Most focus on inclusivity, sustainability, and real connections with their audience. They blend social causes like mental health, eco-friendliness, and diversity with top-notch products.
Plus, they use their star power to make beauty more accessible and authentic. This is a new generation of beauty leaders who get that fans want more than just pretty packaging.
Surprising Stats You Need To Know
- Celebrity beauty brands grew by nearly 58% in sales in 2023 alone. That’s way faster than the rest of the industry. This growth just keeps cracking up in 2025.
- Fenty Beauty’s revenue touched $600 million in 2025, making it the top dog among celeb brands.
- Gen Z spends about 11% more on celebrity beauty brands compared to other consumers, showing how these brands grip young buyers.
Don’t Miss Out On These Must-Try Brands
Feeling inspired? Whether it’s Rihanna’s Fenty, Selena’s Rare Beauty, or Katrina’s Kay Beauty, these brands offer something fresh and real. Don’t wait to try what could be your new holy grail product.
Drop a comment below on which brand or product you’re eyeing next. Share this with a friend who’s all about beauty and fashion. Follow for more insider scoop on celeb trends you CAN’T miss.
Beauty isn’t just what’s on screen anymore. It’s the glow, the confidence, and the brands these actresses build that are winning hearts. Jump on the trend now before everyone else does!
